We got the MEAT 🎶 the new book by Bruce Friedrich

Just got my pre-print of “a road map to a better future for meat manufacturing… where our appetites and our ethics can finally align.” — my blurb in the book 🙂

Some of the technologies covered:
• Cellular Ag: grow real meat without the animal, “indistinguishable from conventional animal meat, but less expensive, more nutritious, and safer”. Leader is Upside Foods (p.110 see below)

• Mycellium Alt-meat: tastes like chicken in the Matrix and the lowest cost possible, from Better Meat (p.151)

• Precision Fermentation: use microbes to ferment the essential proteins to make cheese without the cows like New Culture

“The human love of meat appears to be hard-wired. The world consumes more than 550 million metric tons of meat and seafood each year. That number has been climbing for decades and is expected to continue to rise through at least 2050.

What if we could give humanity the meat it craves, but produced differently? Plant-based and cultivated meat are just as delicious as the meat you love, but more affordable and healthier.”

— Book drops on Feb 3: Amazon