“I will challenge any pet food CEO to eat their own dog food.”

Ryan Bethencourt, Founder & CEO of Wild Earth at SynBioBeta today. Vegan Dog food in his case.

“Plant based substitutes are not as cheap or scalable as needed to meet demand. Beyond Meat and Impossible burgers led to their raw materia — pea protein — to skyrocket in price, from $3.50/lb to $15/lb for high end dairy customers. It tripled on average from tiny sales growth in plant burgers. Plants are not the most effective way to make proteins.”

“Miso soup umami comes from koji. There are 400k plant species, and Fungi estimated at 5.1 million species.”

Launched wildearth.com 2 days ago.