iPhone 6
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The Tesla Design Studio is next to SpaceX in LA. Franz and team have sculpted a visual beauty, while achieving an impressively low coefficient of drag (essential to EV efficiency).

I recently interviewed Elon about design and aesthetics, and he offered a fascinating peek into his mind. I stayed with the subject and by minute 46 to 48, he describes his visceral agitation with imperfection, and the need to shut that off sometimes.

After “the highest single-day sales of any product of any kind ever in world history” (Electrek), the first week rolled in “325,000 reservations, which corresponds to about $14 billion in implied future sales, making this the single biggest one-week launch of any product ever. This interest has spread completely organically.” (Tesla Blog)

And in the category of the surreal, here is a Tesla racing a Boeing 737… The new performance metric: Zero-to-liftoff in X seconds. =)

2 responses to “Some of the Tesla Model 3 design sketches”

  1. some more photos I took during the unveil night: DSC09131DSC09125And photos from the Musk interviewElon Musk interview at Stanford FutureFest
    Dan Neil’s review in the The Wall Street Journal was poetic:
    "The thing to remember about the Tesla Model 3 … is that the architecture enables the aesthetics. Yes, it is lovely, with an uncommon grace of line and a body shape — a four-door fastback — that has long been under-represented in the American market. It dares to be modern, and frankly electric — note the absence of an air-breathing grille, a bit like the car has tape over its mouth — but it delivers what to my eye is the most agreeable, most romantic shape in the small-car class … The Model 3’s lithium ion batteries, promising at least 215 miles range, are concealed within a remarkably thin floor pan structure. The rear-situated electric motor is the size of a bathroom trash can (high-performance versions will get a second motor on the front axle). With much of the necessary hardware nicely tucked away, the Model 3 designers had free play in the design space that other carmakers can only envy … Also note how clean the surfacing is. Thanks to Tesla’s embrace of complex glass forming for windshields and rear glass, the Model 3 offers nearly polished surface to the wind. The rear glass panel extends to very nearly the middle of the car before it meets a transverse roof support. In the cabin, the experience is strangely like a minisub … The entire visual drama of the Model 3 comes down to the intersection of the rakish windscreen, the low scuttle and plunging hood line between two prominent front fenders. If it doesn’t look like a Model S, it looks like a fetal Maserati." — Digest of reviews in Automotive News

  2. Now, about those lithium mine contracts 😉

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