The details of design.
Some sketches from the Tesla Design Studio (next to SpaceX in LA). Franz and team have sculpted a visual beauty, while achieving an impressively low coefficient of drag (essential to EV efficiency). I interviewed Elon about design and aesthetics, and he offered a fascinating peek into his mind: https://www.youtube.com/watch?v=SVk1hb0ZOrE&feature=youtu.be&t=43m15s
P.S. after “the highest single-day sales of any product of any kind ever in world history”, the first week rolled in “325,000 reservations, which corresponds to about $14 billion in implied future sales, making this the single biggest one-week launch of any product ever. This interest has spread completely organically.”
From https://www.teslamotors.com/node/16632?utm_campaign=Blog_Model3_040716&utm_source=Twitter&utm_medium=social&no_cache=1460043845 and http://electrek.co/2016/04/07/tesla-model-3-production-plans/
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