
What if you could direct your dreams with auditory conditioning? Away from nightmares. Towards healing, even “reviving” lost loved ones.
Adam Horowitz, CEO of Dust Systems, described just that at XPRIZE VISIONEERING 2026. Summary points:
• BBC: “Dream Engineering is the #1 most powerful idea of the 21st Century.”
• The suicide rate is 8x higher at 3am, waking up from a nightmare. Weekly nightmares are a stronger predictor of premature death than smoking or obesity.
• And what do we often dream of? 54% dream of ads. It’s what we see when scrolling in bed.
• With the Dust app, 70% stop having chronic nightmares after 4 sessions. 30% of smokers cut back within a week. 46% dream of lost loved ones.
· 20 billion hours of dreaming occur each night. And it has largely been ignored as an opportunity.
To conclude, Adam and colleague set a couple customer testimonials to cello music on stage, a dream weaver sample. Video: youtu.be/hSN11mS-bsE
“I’ve just closed my eyes again. Climbed aboard the Dream Weaver train. Driver, take away my worries of today. And leave tomorrow behind.
Ooh, Dream Weaver, I believe you can get me through the night.
Ooh, Dream Weaver, I believe we can reach the morning light.”
— Dream Weaver ♫♪♫
Company: Dust.Systems





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