While e-commerce is booming, single-use plastic packaging is out of control, growing to 55 billion bubble wrap letters every year! Woola can replace it all with beautiful envelopes made from the scrap wool that would otherwise be burned or buried in Europe alone. Future Ventures just led their seed round.
From TechCrunch today:
“Bubble wrap has been dominating the packaging industry for ages – but its decline is inevitable,” said Woola’s CEO and co-founder Anna-Liisa Palatu. “The industry is broken for two reasons: fossil fuel reliance and single-use mindset. We need to get rid of both to make packaging more sustainable.”
“Sheep wool is an unused resource – more than 200,000 tonnes of wool is thrown away in Europe yearly. Woola says this is enough to fulfill 120% of the global bubble wrap demand.”
P.S. Best team photo ever… Go Estonia! Photographer: Mardo Männimägi, illustrator: Krõõt Kukkur.
P.S.S. And excited to have Zem Joaquin of Near Future Summit, Bryan Meehan of Blue Bottle, and Kaarel Kotkas of Veriff join us in this round.
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