From today’s grand opening of the largest cultivated meat facility in the U.S. I am struck by their transparency, something you won’t see from slaughter-meat facilities, where photos of the operations can land you in jail. See the facilities tour here.
So proud of Uma and Upside Foods. I was his Series A lead investor and board member. We also introduced Richard Branson to the company on his Necker Island, and he gushed today: “UPSIDE is the industry leader and is creating a revolution. UPSIDE is really up there as one of the most fantastically exciting areas the Virgin Group has ever invested in.”
Fast Company has a similar perspective… “Welcome to the anti-slaughterhouse” with a photo essay.
“The facility will be powered by 100% renewable energy… This focus on sustainability reflects life cycle assessments of cultivated meat showing the industry could result in 92% less global warming and 93% less pollution than the traditional beef industry.” — Food Dive
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