Excited to see my most recent investment announced today! Flux (now Helix.Re) is the first Google X spinout, taking a data and software-driven approach to building design and optimization.

I first brainstormed with Astro Teller and Sebastian Thrun about this idea when they were forming Google X and looking for the largest markets in the world that look ripe for disruption from advancing information technology and machine learning. The $10 trillion spent each year on buildings certainly qualified, and it is staggering; the global construction industry is growing from 13% of the entire global economy to 15% in 2020.

Honored to join Astro on the Board. I also wrote an essay on Evolving Cities and Culture for ARUP: “We are just starting to see the shimmering refractions of the hive mind of human culture, and now we want to redesign the hives themselves to optimise the emergent complexity within.”

More from Flux:

The founding team sought a radical solution to reduce the environmental footprint of buildings, while simultaneously addressing rising demand for buildings driven by rapid urbanization. “The power required to heat, cool, light, and power devices in the places we live and work is responsible for 40% of our carbon emissions. Much of this power is wasted due to inadequate design, antiquated technology, and poor construction quality,” noted Michelle Kaufmann, co-founder and architect. Over the next thirty years, the building industry needs to supply housing and workplaces for over three billion people, nearly doubling the current urban building stock.

“We simply cannot continue building the way we have. We need to leverage new technologies, massive data sets, and new processes to increase productivity, scale the scope of design, and improve the places where we live and work. At DFJ, we look for great visionaries with unique ideas that can change the world. The Flux team is a perfect example, with a powerful mission unlike any that I have ever seen,” said Steve Jurvetson, DFJ Partner who has joined Flux’s Board of Directors.

For the past year, together with a dedicated group of industry partners, the Flux team has been developing a methodology capable of managing the full complexity of designing site-adapted, high-performance, and healthy buildings. The process starts by constructing a relationship graph between the key building systems driven by owners’ business objectives. By powering the graph with data and algorithms, the system allows building owners to trade-off upfront construction cost with marketability, life-cycle operating cost, occupant experience, and environmental impact. “Our vision is to seamlessly join together and optimize an array of tools that allows architects and engineers to work at the speed of thought,” described Jen Carlile, co-founder and software engineer. Flux will continue developing and testing its software on a few select projects this year; public availability will be in early 2015.

And the news stories: Techcrunch, WSJ, Re/Code, GigaOm and IndustryTap on the construction industry size.

Update: Flux is now Helix.Re

10 responses to “Flux Seed — Congrats to the first Google X spinout! Building better buildings, now Helix.Re”

  1. and now my cryptic post on the new message on our lobby wall makes a bit more sense: Think Big Unveiling Flux at SPARK to an audience of multifamily property developers, with Randi Zuckerberg, Nest and August Locks before me. VideoUnveiling Flux at SPARK2014My introduction of Flux (the first spinout of the Google X moonshot factory) fetched a new response; I have never had an audience interrupt me with a round of applause. That happened after the Flux section. I told them that I wished the Flux team could see their reaction as a validation that they are on to the right track.

    I also rediscovered a blog post I did on innovation and urban design for ARUP (a high-end building engineering firm)… ending with a bit of a bender: How will cities be built and iterated upon? Who will make those decisions and how? We are just starting to see the shimmering refractions of the hive mind of human culture, and now we want to redesign the hives themselves to optimise the emergent complexity within. Perhaps the best we can do is set up the grand co-evolutionary dance, and listen carefully for the sociobiology of supra-human sentience.

  2. reminded me of the "trench run"…..stay on target!

  3. As a structural engineer on the periphery I have been wondering how the building industry could become more exciting. I will take a close look at what Flux have on offer. BTW Flux is an odd name for a building company. Last time I thought about flux was in high school physics or oddly as a kid giving soldering a try.

  4. [https://www.flickr.com/photos/111506625@N07]
    Influx??

  5. [https://www.flickr.com/photos/laughtonb] Perhaps. Greater urban density for living is a good idea. Economic benefits are large. I was stunned to lean that if all the worlds population were at the same density as Manhattan we could all fit in Texas…Imagine that.

  6. Data flux in the matrix. =) Flux.io I was at their HQ yesterday and it occurred to me that this system, when fully developed, could be a very interesting tool for city officials and urban planners. Imagine the best practices sharing and Monte Carlo simulations that could be done on zoning and policy changes under consideration… At X-Prize Visioneering, Paul Romer spoke of "charter cities" in China…

    As they were spinning out of Google X, they were called Vannevar Technology, now enshrined in a conference room title: DSC03943 DSC03941 full size

  7. Given the price and scarcity of land in big sucessfull cities and the push towards greater and greater urbanisation globally what makes a great city is an extremely non abstract question.

  8. Perhaps great cities could be cloned. Or grafted like trees…I prefer organic growth with boundary conditions to overly planned urban design.

  9. [https://www.flickr.com/photos/111506625@N07]
    Green belts for optimum O2.

  10. Thanks for the photo. We featured it with attribution in an article on BIM and LEED here: http://www.poplarnetwork.com/news/free-software-bim-helps-automa... -Rob

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