Canon EOS 5D Mark II
ƒ/2
100 mm
1/400
2000

Your Facebook News Feed… Your Google search results…

As they detect and analyze what you want, what will you see in their hall of mirrors?

“A squirrel dying in front of your front yard may be more relevant to your interests right now than people dying in Africa” — Mark Zuckerberg, Facebook

This quote was the opening slide for Eli Pariser’s exploration of online filter bubbles, sheltering us via “the invisible algorithmic editing of the web.”

His TED Talk which just went online, begging interesting questions about the reverb of digital democracy.

10 responses to “The Retrograde Recursion of Personalization”

  1. Based on that Zuckerberg-quote alone, the curious kind should think twice about anchoring themselves to Facebook.

    Otherwise, the socialized web seems to turn into the ultimate birds of a feather type of environment (read, homophily/stereotypes).

    We kind of survived mass-media, we’ll survive mass-homophily too.

  2. The grabbing of information and looping it back until it squeals like audio feedback. I regularly see signs of it happening these days.

  3. The NPR radio show "On the Media" called this click-through feedback "information narcissism". You click on things you like and your favorite web sites show you more of the same.

  4. will watch the video after work… we all have one thing in common, common ancestors in Africa…
    although I do not think about Africa a lot every day… oh vennetaj, I guess there got to be a place and time for everything… including pink colors… depends on a shade though…
    also if our googlemind can read our mind and give us exactly what we want and like… why it would not work a slightly different way: to make us better… give the same but a better version… if one likes fast food… healthier fast food it is… would be a better world and better algorithm… here we go:D

  5. Vennetaj – fast food is just one example… 😀

  6. Love it!
    Thanks for sharing 🙂

  7. If one of my yard squirrels were to die I would definitely want to know about it.

  8. These guys are so naive it is pathetic. What do they expect from services that are all free and ad based? Don’t they realize that there are giant exclusive domains of communication, apps, datafeeds, news, transactions, etc. etc. etc. that are not part of the public free-for-all models of Google and FB? For example, does it occur to them that there are very expensive, exclusive financial networks that pros use which have to operate firewalled from Google? If you want privacy from Google and FB along with a more exclusive group with custom app support you are not going to get this for free. Did any of these TED guys ever serve in the military or work for a three letter agency?

  9. Awesome – thanks for sharing – wish I had been there – his talk was most excellent.

Leave a Reply

Your email address will not be published. Required fields are marked *