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I hope I am making you happy.

Quotes from Nicholas Christakis’ TED Talk:

“If your friends are obese, your risk of obesity is 45% higher; if your friends’ friends are obese, your risk of obesity is 25% higher; and if your friend’s friend’s friend — someone you probably don’t even know — is obese, then your risk of obesity is 10% higher.

We found evidence for induction. If your friend becomes obese, it increases the risk of your obesity by 57% in the same given time period.

Perhaps your friends adopt a behavior that spreads to you, like they say “let’s go have muffins and beer”, which is a terrible combination, and you start to gain weight like them. And another more subtle possibility is that they start gaining weight, and it changes your ideas of what an acceptable body size is. And here what’s spreading from person to person is not a behavior but rather a norm; an idea is spreading.

I came to see these networks as living things.

We looked at smoking, and drinking, voting behavior, divorce, which can spread, and altruism.

There is emotional contagion that takes place in human populations. Emotions are a primitive form of communication.

Maybe there are emotional stampedes that ripple through human social networks. Maybe in fact emotions have a collective existence not just an individual existence.

The unhappy people seem to be collected at the edges. If you imagine social networks as a vast fabric of humanity, it is like an American quilt. There are patches of happy and unhappy people. And whether you are happy or not depends in part on whether you occupy a happy patch.

Social networks are fundamentally related to goodness, and what the world needs now is more connections.”

11 responses to “The Power of Social Networks”

  1. Smile! You’re on social networks!

    Here is a social network cluster analysis of the incidence of smiling faces among 1700 Facebook folk’s photos:

    Smile Clusters

    “We found that each additional happy friend increases a person’s probability of being happy by about 9%.

    Happiness, in short, is not merely a function of personal experience, but also is a property of groups. Emotions are a collective phenomenon.

    Statistical analysis of the network shows that people who smile tend to have more friends [and] are measurably more central to the network compared to those who do not smile. That is, if you smile, you are less likely to be on the periphery of the online world.”

  2. Very interesting 🙂

  3. I find this all fascinating.
    Thanks for the link – I watched it all.

  4. fascinating, something sociologists have studied for years…. but….I wonder about his analysis of happy/ unhappy. Not everyone wants to part of a "happy patch" … sometimes the conformity within "happy patches" is its own misery, can cause it’s own unhappiness. …also, unhappiness as he describes it has a "happy" utility —so many social movements and inventions come from that "edge of the quilt"
    (oh…btw, I was happy to read this.)

  5. Fascinating. Seems obvious.

  6. Imagine the impact from cascading contagious cues leading to overlapping clusters of increased smiling, smoking, over-eating, and STDs.

    Maybe this is what happened to the Roman Empire?! Heh.

  7. RRN;
    Back then it was not the internet…(or Play Station,You Tube,etc.
    It was the Coliseum…
    Kill a few slaves and lions and everybody is happy.
    Mass media…mass happiness…

    Having said that,random acts of kindness and smiling can only help.

  8. Good shot!
    Xbox and PlayStation are also spreading through the susceptible population.

  9. perhaps we should also go though our flickr friends photostreams? 🙂

  10. "If your friends are obese…" That information would have been much more useful to me about 10 years ago. 🙂

  11. Fantastic!! Thanks:)

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