Canon PowerShot G9
ƒ/2.8
7.4 mm
1/20
200
Tim Brown, the CEO of product design firm IDEO, hosted a MLab Experimentation Jam today.
“The fastest way to learn is to build it. We build to think. We prototype to learn.”
while in a focus group with surgeons, they grabbed what they could and cobbled together a prototype… and quickly learned what would be cumbersome and what would work for a nasal router of sorts.
“Management often picks from a set of choices. In design, we try to create choices.”
“How can we look out at the world for inspiration, not answers?”
Role Play. Improv.
Side survey: 70% Macs and 60% “non right-handed” people at IDEO.
Gary Hamel, on right, opened with “stupidity is contagious.”
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