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A rare reaction from competitive colleagues at the Churchill Club this evening….

I had just presented the first trend, and grabbed the camera for the reaction on stage.

We each suggest trends, and then vote red or green, which usually leads to a lively debate.

I went for a U.S. market trend and a geek trend (and tried not to overlap with last year’s predictions):

Trend #1: Demographics are destiny, creating opportunity. Every 11 seconds, a baby boomer turns 60. This Internet-savvy cohort represents an enormous market of time and money, driving new opportunities in “mental exercise”, online education, and eventually, an “eBay for information” that exceeds the market for physical goods.

Trend #2: Evolution Trumps Design. Many interesting unsolved problems in computer science, nanotechnology, and synthetic biology require the construction of complex systems. Evolutionary algorithms are a powerful alternative to traditional design, blossoming first in neural networks, now in microbial re-engineering, and eventually in AI.

Vinod Khosla:

Trend #1: The device that used to be a phone. A mobile phone will turn into a mainstream computer. Beyond email, built in projection screen, and high speed data will make it your virtual credit card, ID (passport), access to new types of presence (IM), payment system, personal information filing system, and much much more.

Trend #2: Fossilizing fossil energy. Oil will have increasing difficulty competing with biofuels made from cheap non-food crops for transportation. Coal will become less competitive compared to reliable solar thermal and enhanced geothermal electricity as both oil and coal’s decline will be aided by higher efficiency engines, cars, lighting, appliances.

Josh Kopelman:

Trend #1: The rise of the “Implicit” Internet. Historically, the web delivered most of its value by satisfying explicit user actions – a user entered a search query on Google, a user entered a review on Yelp, a user added their friends on Facebook.

However, as people spend more time online (and perform more of their activities online), they are leaving a trail of “digital breadcrumbs” exposing data about themselves. The result is an immense amount of implicit data on a user. Netflix knows what movies I watch and like. Apple knows what music I purchase and listen to…

However, until now that data has existed in silos. There has been no easy way for me (as a user) to access and benefit from that data. The next big wave of Internet value creation will come to those companies that can deliver value based on the implicit use of these data sources – by taking advantage of these existing data repositories in novel ways.

Trend #2: Venture Capital 2.0. Venture Capital has underwritten most of the transformative software and Internet companies for the last twenty years. However, changing economics (for both startups and venture funds) combined with changing markets, will have a dramatic impact on the venture capital industry.

Joe Schoendorf:

Trend #1: Water tech will replace global warming as a global priority.
The world is running out of usable water and this will kill millions more people in our lifetime than global warming.

Trend #2: 80% of the world population will carry mobile internet devices within 5-10 years. Mobile internet devices are rapidly becoming THE leading product category.

Roger McNamee:

Trend #1: The mobile device industry’s migration from feature phones to smart phones will produce even greater disruption than what the PC industry experienced as it moved from character-mode to graphical interfaces. It will disrupt the competitive balance, with big market share shifts. Consumers will benefit from greater choice and lower prices.

Trend #2: Within five years, everything that matters to you will be available on a device that fits on your belt or in your purse. This will cause a massive shift in internet traffic from PCs to smaller devices.

9 responses to “Top Ten Trends Debate”

  1. simultaneously interesting and terrifying.

    my tuppenceworth #1: Within 11 seconds of reading these predictions, 80% of all George Orwells will have rotated fully 60 times in their respective graves, while the remaining 20% will have begun chewing upon their own cardiac muscles from the outside in.

  2. i wonder what Khosla thinks of the area of land required to grow "non-food" crops, where this land is to be situated, and how it may impact upon food shortages in the developing world? having said that, i do hope he is right about most points in his second trend.

    i love the way Kopelman’s trend #1 spins the idea of almost total infringement of civil liberty as something to be desirable to the consumer. i’m sure it is, in most cases – people seem to need to be told what it is that they like doing, as the number and frequency of their online transactions begin to skyrocket…

    or perhaps they just love having their egos massaged, with all sorts of (initially implicit and often meaningless) data about them – and their relationships to their social network friends – paraded around competitively for all to see.

    Netflix or Apple may "know" and be helpful in terms of recommending new products to consume, but what has happened to the thrill of the chase? the sad thing is i don’t doubt Kopelman is far off the mark… but the gigantic ambiguity at the heart of the word "value" (delivering "value based on the implicit use of these data sources") does not fill me with unbridled hope.

    if we want to avoid ironing out what little remains of people’s occasionally quirky and contradictory patterns of choice, there is going to have to be a revolutionary advance in data analysis, most probably designed with the aid of complex evolutionary algorithms mentioned in your second trend.

    i dunno – should "we" really want Netflix, Apple, Google or Tesco to make better predictions about what we might want to splash out upon? i have a feeling that the less "user action -orientated" the internet becomes, the greater any potential backlash will be to targeted content aimed at delivering — [lightning strikes, the wind howls, Vincent Price cackles, small creatures scurry into the safety of their dens] — "value".

    i want to hear Sir Timothy John Berners-Lee OM KBE FRS FREng FRSA’s opinion on this last point.

    incidentally, can you remember the paddle count in response to the other trends?!

    NB – Mr Khosla, re: "The device that used to be a phone" –

    "A mobile phone will turn into a mainstream computer. Beyond email, built in projection screen, and high speed data will make it your virtual credit card, ID (passport), access to new types of presence (IM), payment system, personal information filing system, and much much more."

    Dropping it into the toilet will have much much more serious consequences that one might have imagined, say, a year or so ago 🙂 ***

  3. Note to self: Buy AAPL.

  4. biotron: Ah, yes, the Khosla phone… a painful flush in the future…

    Hung Up

    And yes, most of the discussion around Josh’s trend was on privacy.

    I have to run now, but found some flavor on the discussion and some of the voting at Barrons and the audience votes here

  5. ah, great thanks!

    "Most of the panel seem to have no idea what Jurvetson was talking about, really. "

    🙂

  6. Welcome to the Surveillance Age.

    And, yes, we are watching you. You better know it.

    Thanks Facebook for the newsfeed application in my homepage, now I can see silently follow the every move of my friends in the network. Thanks to all the networks who have embraced this feature and now we can all follow each other’s moves to detail (included here with that statistics service that I don’t use). Pity me… this means they can also see my moves.

    Yes, i am being cinical. This is terrible. WTF. Orwell’s world compared to this is naive. (It always ends up that way: Reality outdoes the most frondose imagination).

    From all the predictions as such ("predictions"), yours i find the only worth, creative ones. The others are observations of the present applying a projection to the future. Lack of imagination, if you will.

  7. McNamee’s 2nd: I doubt that I will be plugging my pocket device into a fullHD display and watching movies off it. Too much CPU and storage requirements to happen within 5-10 years at an affordable price.

    Don’t say "smart phone", say "pocket computer".
    Isn’t mental exercise the same as complex games?
    I fancy the progress of content-recommendation engines.

  8. I thought I was going to spend a few hours on Flickr browsing photographs looking for meaning.

    Instead I find myself getting sucked into the whirlpool of thought that is leading us to the singularity.

    Wonderful read, guys. Thanks for sharing.

  9. 🙂

    @Tomi: random complex games are unlikely to do the trick. See May 08 WIRED for a summary.

    I can share more when I get to my Mac, but meanwhile, see:
    m.flickr.com/photo.gne?id=351020582&s=22706&sig=6…
    And
    http://www.positscience.com

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