Docteur T.J. Rogers, CEO of Cypress Semiconductor, makes a mean Pinot. In an act of differential positioning, he ships the only wine with a billion transistors per bottle.
Last I saw of T.J., he had a big bomb in his office and a row of law suit notices from competitors framed on the wall.
A sample from the Geek Winemaking Description:
The body of any wine is determined to a large extent by its tannins, which are measured by a spectrophotometer at a wavelength of 280 nanometers with ultraviolet light, which is strongly absorbed by tannin molecules. At an “absorbance” (darkness of color) of A280=40, this wine is quite heavy in tannin for a Pinot Noir, yet the tannin is exceptionally smooth for reasons not yet quantified in the literature. The smoothness of a great Burgundy—the positive feeling of silkiness on the palate—is not caused by a lack of tannin, but by a significant concentration of the right tannin.
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