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Accepting the award for Apple, Steve Jobs bubbled with pride when asked about the cultural impact of the iPod: “People are listening to more music. Millions of people have rediscovered the joy of music.”

When asked what non-Apple brands he respects, he responded immediately with Yahoo and then added Starbucks and Amazon.com

And then, his iconic Stanford talk, How to live before you die 2005.

18 responses to “Entrepreneurial Company of the Year – Apple and Steve Jobs”

  1. So, did you feel the infamous RDF (reality distortion field)? I have been to a Stevenote at MacWorld and its wild no matter what the announcement, you want one, you have to have it now. Steve could sell ice to eskimos. And the eskimos would like it!

  2. He will inevitably be asked about Yahoo’s foray into the music space. I’m convinced he’ll say something about how great competition is for the market. I’d much rather he just said a heartfelt, "Aw crap!"

  3. Steve likes Yahoo, Flickr is owned by Yahoo. Steve likes Flickr? That would be awesome if he really has an account and we just don’t know it!

  4. Not to mention enterpreneur of the decade 1984 – 1994, i suppose?

    Next time you see him would you mind spamming him with the following real estate offer?

    Downpayment of a mere half a mil, and i’ll discount 50% of the commission for a small cluster of g5’s

    (sorry if i went off a taligent again!)

  5. Jobs is one of those rare individuals who can, not only see beyond existing paradigms, but lead an organization to usher in products that change those frameworks.

    I’m sure many of Apple’s competitors viewed the iPod as a simple digital replacement for the Sony Walkman. Jobs saw iPod/ITunes as a means to do away with a cumbersome storage medium, CDs, with a tiny device that is capable of holding an entire music library. The heavy lifting of this success was not the iPod device but the design of the software and peripherals (AirPort Express) that drive the music library and the licensing of music in an entirely new way.

    Also, I’m amazed at the latest Apple offering of OS X 10.4, specifically Spotlight. A truly revolutionary advance in search technology (at least to this layman).

  6. Cool shot. So, he omitted Google? I wonder why.

  7. jogales, Steve on Flickr? Why Not. Rosie O’Donnel has an active account…

  8. Sorry to sprinkle some reality on this Jobs-worship-festival, but if it wasn’t for Jobs screwy marketing ideas in the mid and latter 80’s, the business world wouldn’t be Gates’ prisoner. I will give it to him to re-invent the obvious, something lacking in the this ‘drowning in innovation’ gadget world.

  9. I’m not a big fan of Jobs or Apple, but I do think it’s amusing when he makes airplane noise while gesturing like he does in the picture. Well captured!

  10. I was at this event. Actually, Jobs was asked "what brands do you admire?" His reponse was about companies. He immedately translated brands to companies, giving a nod to the difference between the two. "Yahoo’s a great company, I like to see my stock quotes there. I like Amazon, the service is good and the products always arrive. I guess I like Starbucks, too." Very non-committal on the quesiton.

    More interesting was his comment on Apple 7 1/2 years ago. "I can’t tell you how many times I heard the word ‘beleaguered’ next to ‘Apple’. " …"We saw that we had $6B in revenue and $7B in expenses. So we concluded that if we could bring the expenses down to $6B, we’d be like a start up with $6B in capital." That was among the most interesting take aways.

  11. Good addition of flavor – thanks. He mentioned Yahoo while the question was still being finished, and then made a joking "Who? Who?" sound, and then gave an answer very much as you quote it, mentioning Yahoo again.

    Also, after recalling how he repeatedly read the word beleaguered next to Apple in the press, he said it was painful. Physically painful.

    Artwitness: he did mention Yahoo’s music announcement, from earlier that same day. He said that from their research with customers, they want to own their music, not rent it.

  12. atanas: Google is not a brand. Google == tech. Yahoo == brand. Read Wired’s article on the un-google’s 10th Anniversary.

  13. Norby: According to some marketing magazine whose name now escapes me, Google was the top brand, worldwide, in some category, back in 2003 or 2004.

  14. I think it was Interbrand… they do annual surveys about brand leadership

  15. Wow, didn´t he say a word about Intel…

  16. He’s a genius, no matter what he says.

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